How to disable Personalize your web experience prompt in Microsoft Edge

You may want to disable the annoying Personalize your web experience pop-up that Microsoft Edge occasionally shows when you open a new tab page. The dialog looks tricky, as when you click the default blue "Got it!" button, it doesn't dismiss it. Instead, it enables the browser collecting your browsing history and analyze it. After that, Edge will offer you services and sites that it 'thinks' should match your taste and habits.

Disable Personalize Your Web Experience In Edge

Once you click the "Got it!" button, Edge will enable the data collection option in Settings > Privacy > Personalization and advertising.


Allow Microsoft To Use Your Browsing Activities Option

If you later disable this option, you will again face the annoying prompts. Edge dies hard to convince you to keep it enabled to optimize ads by learning your browsing habits.

While you can easily opt out the data collection using the toggle switch mentioned above, Edge doesn't include such an option for prompts. It will keep showing them from time to time.

Many may find this technique tricky and intrusive. Luckily, Microsoft has created a special Group Policy for Edge that disables the prompt. You can activate it in the Registry. Here's how.

Disable Personalize your web experience in Edge

  1. In search (Win + S), type "registry editor", and launch regedit.exe.Open Regedit From Search
  2. In the Registry Editor, expand the left tree area to the HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft key.
  3. Now, in the left pane, right-click the Microsoft key, and select New > Key from the menu. Name it Edge.Create New Key
  4. Next, right-click the Edge key you just created, and select New > DWORD (32-bit) value. Name the new value PersonalizationReportingEnabled.Create New Dword Value
  5. Keep the PersonalizationReportingEnabled value data as 0.PersonalizationReportingEnabled Value Disables Personalize Your Web Experience Prompt
  6. Now, create here one more DWORD value, ShowRecommendationsEnabled. Again, keep its value data as 0.
  7. Optionally, you can also create the third value, HideFirstRunExperience, again of the DWORD (32-bit) type. By setting it to 1 you will hide the Personalize your web experience prompt on the first launch of the Edge browser with a new profile.
  8. Finally, launch Microsoft Edge, and enter edge://policy/ into the URL box.
  9. Click on Reload policies.Reload Edge Policies

That's it! From now, you will no longer see the prompts to personalize your web experience in Edge.

To save your time, I have prepared REG files that you can download below.

Download Registry Files

Point you web browser to this link, and save the ZIP archive on your storage drive.

Now, extract two REG files from the archive to any folder of your choice. E.g., the Desktop location is suitable.

Reg Files

Finally, open one of the following files.

  • Disable Personalize your web experience prompt.reg - this will disable the intrusive pop-ups in Edge.
  • Enable Personalize your web experience prompt.reg - this is the undo tweak that restores defaults.

You can remove the files after applying the tweak.

Additionally, you can use a command prompt method. It involves the built-in reg.exe utility that modifies the Registry in the console. The commands with the reg.exe tool are convenient for use in various automation scenarios. If you have multiple PCs, it may be your preferred method of deploying the change.

Command Prompt Method

To disable Personalize your web experience in Edge using the reg.exe tool, do the following.

  1. Press Win + X, and select Terminal (Admin) from the menu.Open Terminal
  2. In Terminal, in either PowerShell or Command Prompt tab, type the following commands, one after one:
    • reg add HKLM\SOFTWARE\Policies\Microsoft\Edge /v PersonalizationReportingEnabled /t REG_DWORD /d 0 /f.Reg Tool
    • reg add HKLM\SOFTWARE\Policies\Microsoft\Edge /v ShowRecommendationsEnabled /t REG_DWORD /d 0 /f
    • reg add HKLM\SOFTWARE\Policies\Microsoft\Edge /v HideFirstRunExperience /t REG_DWORD /d 1 /f
  3. Hit the Enter key, and you are good to go.

You can use the above command, say in a batch file that you run to apply the tweaks.

Finally, the same can be done in PowerShell.

Turn off Personalize your web experience pop-up in Edge from PowerShell

  1. In the Start menu, click All apps, and then right-click on the Terminal item. Select More > Run as Administrator.Open Terminal From Start Menu
  2. In Terminal, open a PowerShell tab. If your terminal defaults to PowerShell, you can omit this step.
  3. In the PowerShell tab, type these two commands one after one, and press Enter after each of them:
    1. New-Item -Path HKLM:\SOFTWARE\Policies\Microsoft\Edge. This will create the Edge subkey.Powershell Create New Key
    2. New-ItemProperty -Name PersonalizationReportingEnabled -PropertyType Dword -Value 0 -Path HKLM:\SOFTWARE\Policies\Microsoft\Edge. This command creates the PersonalizationReportingEnabled value and sets it to 0.Turn Off Personalize Your Web Experience Pop Up
    3. New-ItemProperty -Name ShowRecommendationsEnabled -PropertyType Dword -Value 0 -Path HKLM:\SOFTWARE\Policies\Microsoft\Edge. This command sets the ShowRecommendationsEnabled value to 0.
    4. New-ItemProperty -Name HideFirstRunExperience -PropertyType Dword -Value 0 -Path HKLM:\SOFTWARE\Policies\Microsoft\Edge. This disabled the prompt by on Edge's first launch by setting the HideFirstRunExperience setting to 1.

You are done! Don't forget to reload Edge policies on its built-in edge://policy/ page, or restart the browser.

If you use PowerShell for administrative tasks, the reviewed commands can be of help. You can use them in your scripts, and disable the Personalize your web experience Edge pop-up for new computers and all other your devices.

Finally, it is worth noting that after you apply the policy tweak we just discussed, you may see a notice in Edge that it is managed by "your organization". It is safe to ignore the banner, as it appears every time you apply a group policy. You can learn more about this notice here.

That's it.

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Author: Sergey Tkachenko

Sergey Tkachenko is a software developer who started Winaero back in 2011. On this blog, Sergey is writing about everything connected to Microsoft, Windows and popular software. Follow him on Telegram, Twitter, and YouTube.

7 thoughts on “How to disable Personalize your web experience prompt in Microsoft Edge”

  1. Hey Sergey,

    Implemented this and the policy is listed as “applied”, yet the popup still appears despite this registry setting being present. I use mandatory user profiles so every single time a user logs on and opens Edge, the popup appears. There most be another place where Edge looks to see if it should open the dialog or not.

    1. Hello.
      Thanks for your feedback. I have no tried this policy with mandatory profiles.
      Maybe it manages to ignore the policy when loads the profile for the first time?

      1. Current solution is not working for me too, if I use new profile. Option is disabled, but ‘Personalize your web experience’ prompt is displaying for the first browser opening. Have you found resolution how to disable this pop up?

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